loading

Buro Imagin

Details

Scania Road Tax

Category

Complete Google campaign

Date

22 August 2016

Client

Scania

Project

Scania Road Tax

 

Scania is a major Swedish automotive industry manufacturer of commercial vehicles. Recently, the kilometer tax on the Belgian roads was introduced. Buro Imagin made the entire campaign concerning this subject, mainly focusing on giving information and offering service. 

First, we made a recurrent campaign image. This image was used on the landing page we created, on which there was also an informative YouTube movie included. We made sure the landing page ranked high in the Google results by making Search and Display advertisements, which positively effected the SEA. By starting a remarketing campaign the results improved even more. Besides that, we were constantly optimizing the keywords to reach a great conversion. Buro Imagin played an important role in defining the content and the copywriting for this campaign. The entire campaign was made in both Dutch and French

We also made about 50 Google+ company pages for Scania. 

 

ONLINE

Webdesign & development

Online advertising

Copywriting

 

OFFLINE

Campaign image

Poster

 

GOOGLE

Google Search

Google Display

Remarketing

YouTube

Google Analytics

 

www.kilometerheffing-belgie.be

Share This Project